Bioscience Americas ...Solutions for a Healthier World.
In addition to creating a lasting legacy and potentially helping millions of people achieve and maintain health, we are also targeting high performance athletes as patients.
Bioscience High Performance is our entry into the orthopedic treatment market here in the United States. Our marketing focus will be to attract patients suffering from:
Knee, Hip, Shoulder, Spine, Hand and Wrist, Foot and Ankle, and Elbow injuries.
We see tremendous potential in the underserved market in treating athletes from high school on up to the pros as well as regular patients who want to live a more active lifestyle. Patients will use their own bodies to enhance their quality of life without resorting to surgery or life-long drug use.
AARP estimates that there are more than 108 million Americans over the age of 50. This includes 76.4 million Baby Boomers (born 1946 – 1964)
Moreover, people 50-plus will continue to grow over the next decade by 19 million.
Americans over 50 remain active. AARP estimates that two-thirds engage in exercise or physical activity.
As these statistics indicate, the market for orthopedic therapies to service this market is vast. Bioscience High Performance (BHP) will seek to serve this sector in select high income Metropolitan Statistical Areas (MSAs) throughout the United States utilizing various marketing strategies including targeted radio, television, and internet advertising.
In addition, complimenting these traditional methods, BHP will seek to associate with various “senior citizen” organizations incorporating a grass-roots educational approach. BHP will use patients who have received successful stem cell treatments to serve as patient counselors or ambassadors.
Amateur and Professional Athletes
The National Association of Sporting Goods Wholesalers indicates that the number of active Americans is substantial:
- Walking 87,500,000
- Swimming 56,500,000
- Bowling 44,800,000
- Health Club Membership 37,000,000
- Bicycling 35,600,000
- Weightlifting 32,900,000
- Running/Jogging 29,200,000
- Basketball 26,700,000
- Golf 24,400,000
- Baseball 14,600,000
- Soccer 14,000,000
- Softball 12,400,000
- Volleyball 11,100,000
- Inline Skating 10,500,000
- Tennis 10,400,000
- Mountain Biking 9,200,000
- Downhill Skiing 6,400,000
- Martial Arts 5,400,000
- Snowboarding 5,200,000
- Ice/Figure Skating 5,100,000
- Cross Country Skiing 2,600,000
- Ice Hockey 2,600,000
According to the North American Association of Sports Economists, there are more than 20 million active participants in organized recreational sports in the United States.
The Amateur Athletic Union (AAU), which represents U.S. amateur athletes in international sports federations has 670,000 members and an additional 100,000 active volunteers.
The National Collegiate Athletic Association (NCAA), comprised of Division I, II, and III college athletes has a membership of more than 480,000 athletes.
And finally, there are the ranks of professional athletes, including all major sports such as baseball, football, basketball, hockey and soccer. The NCAA estimates that the number of professional athletes total almost 200,000, including all major and minor league categories.
As indicated, the potential for treatment of orthopedic injuries at all levels of activity from the weekend jogger to the most elite world-class professional athlete, is substantial.
We intend to capture these diverse markets through education, endorsements, and by associating with athletic related organizations and companies as the preferred provider, or the “official” provider of our regenerative medical procedures.